New SRP on Owner Softbaits

All Owner Softbait Suggested Retail Prices have been lowered to $5.00. This is over a 30% savings on some of the baits. Owner Softbaits are the only softbaits matched and designed for specific hooks.

Jig Rig

Jig Rig™ is the ultimate for fishing soft plastic baits along the bottom. The slim-profile weight, with bait in tow, drops straight down, penetrating vegetation until you feel it hit bottom. Then, as you slowly retrieve the snagless rig over bottom contours, your bait, rigged on a hook that pivots independent of the weight, freely moves about, tantalizing even the most wary bass.