About Us


Thank you for visiting our website, and again, welcome to the world of Owner hooks and lures. We at Owner American Corporation have devoted nearly a decade of effort in developing a line of high quality, high performance FISH HOOKS that, today, are second to none in popularity among both fresh and saltwater anglers. With the addition of CULTIVA® LURES to our product line, our company has been experiencing phenomenal growth that forced us to recently expand into a new, larger facility in Costa Mesa, CA - one that allows us to better serve the needs of our rapidly growing number of customers.

Satisfied, if not ecstatic customers have helped us come a long way in a relatively short period of time. Their exciting catch results (click on PHOTO GALLERY on this website), and the huge successes of our tournament fishing pros (click on PRO STAFF NEWS for details) have kept our company inspired and motivated. That, coupled with the feedback from our growing number of avid fans, has helped us continue in the design and development of hooks - and now lures - that we feel are the best that they can be. In fact our NEW PRODUCTS page on this website will be continually updated with our latest innovations. These products owe their existence to the successful history of our patented CUTTING POINT® hooks, and the success of our line of CULTIVA® lures.

CUTTING POINT® HOOKS - Owner's revolutionary triple-edge CUTTING POINT® hook is what put the Owner name and its product line on the map. The unique, patented hook design is led by a needle sharp point, and as the hook begins to penetrate, the resistance actually decreases as the three edges cut their way through for an instant, positive hookset. While other hook manufacturers claim their hooks to be sharp, or sharpest, Owner CUTTING POINT® hooks are the only hooks designed to penetrate. Check our ON-LINE CATALOG for more details about our full line of super-sharp fresh and saltwater hooks.

CULTIVA LURES - They're produced by Owner, and as we say, "they're as good as the hooks!" This new line of hardbaits for both fresh and saltwater applications feature Owner CUTTING POINT® treble hooks, along with Cultiva's exclusive "Living Eyes," internal rattles and beautifully painted foil finishes. These lures are gorgeous, but also hard working and long lasting. The tantalizing actions will entice any fish to attack, and there's no questioning the hooking power of those CUTTING POINT® trebles. Again, check our ON-LINE CATALOG for more details, plus full color imaging of each Cultiva® model, including all color and pattern variations available.

We encourage you to look for Owner hooks and Cultiva® lures at your favorite tackle retailer - and if they don't carry our products, ask them if they would please do so. If you can't find your favorite items and wish to purchase a limited quantity, we will be making select models available on this website, along with periodic "special" and "introductory" offers of new products. We invite you to browse our site regularly for updated information and offers.

It costs a lot of money to go fishing these days. When one contemplates the cost of a boat, rods, line, bait, food and travel, the added expense of hooks and lures seems almost incidental. On top of that, the question has to be asked, "is their anything more important than the terminal tackle that attracts the strike and then hooks and holds your catch?" The answer is obvious to us, which is why we suggest: The next time you go fishing, give yourself the best possible chance for success - have OWNER hooks and CULTIVA® lures tied to the end of your lines.